A practice partner for every rep and a coach in every deal.
James plays realistic B2B buyers so your reps can rehearse calls, scores them on what matters to you, and suggests answers to objections inside Teams, Slack or email while deals are live.
James is on our roadmap. What you see here describes the planned product.

What James does
Voice role-play with realistic buyers
Practise against buyer personas trained on your own call recordings, from friendly to very tough.
Scorecards for knowledge gaps
Every practice call is scored against your criteria, such as discovery, objection handling and product knowledge.
Help in the moment
When a client pushes back by email, James suggests a response and the right proof point from your library.
A clear view for managers
See where each rep is strong and where to spend your coaching time.
See James at work.
James works where your team already talks: Microsoft Teams, Slack and email. Just message like you would a colleague.
Illustrative example. Names are fictional.
Getting started
Share example calls
Recordings of good and difficult conversations.
Set your scorecard
What good looks like for your team.
Practise and get coached
Reps practise any time; James coaches in live deals too.
Works with
Want James on your team?
Join the early-access list and we’ll set you up as soon as he’s ready.




